Why Not Use AI to Write Website Content

You might think that artificial intelligence can save you a lot of time, help you create attractive websites, and even write sales-generating or traffic-boosting text for your site. Yes, under certain circumstances, using AI isn’t a bad idea. However, beware of several factors that could lead to penalties from Google.

If your website contains more than 40% AI-generated content, Google may penalize you, causing your rankings to drop instead of rise. This could quickly and easily undermine your entire business on the domain you’ve possibly spent years building.

Studies conducted in both the USA and Europe show that Google can now recognize AI-generated content—and it doesn’t like it. Google prefers articles written by humans that offer genuine value to readers.

So, avoid relying solely on AI. It’s fine to use AI for support occasionally, but we recommend relying on your own ideas, intuition, and original writing rather than letting AI do all the work.

Google’s search algorithm focuses not just on the volume of content, but on its quality and value. If you’re running an online store, steer clear of AI-written product descriptions and AI-generated articles.

If you’re working with a marketing agency, copywriters, or similar professionals, make sure the text is written by the actual person you hired—not generated by AI or handed off to a junior getting paid 100 CZK an hour who barely knows what they’re doing. You could lose tens of thousands—and it might hurt your business.

Insist on having your work done by the senior professional you’ve agreed on or selected. Also, avoid buying articles from external sources, as this presents the same risk as using AI. Buying content may inadvertently help your competitors more than yourself, and you might not even notice it.